There are three types of trademarks: Word marks, figurative marks, and word/figurative marks.

Word marks are marks consisting of words, letters, numbers or other characters of the character set used by the Trademark Office. The scope of protection of the trademark here refers to the sequence of characters of the word and usually includes all common spellings.

Figurative marks are pictures, figurative elements or illustrations (without word elements).

Word/figurative marks are, as the name suggests, a combination of both. They consist of word and image elements or of words that are graphically designed in a special way. A classic example of this is a logo with lettering or a special spelling. Here, protection extends to the combination of these representations.

We will be happy to advise you on which trademark form is the best option for your trademark application.